Included coaching access is by private invitation only. Eligible current executive private-coaching clients are contacted directly by our team. If we have confirmed your included access, please do not purchase a separate subscription.
Your initial $99 covers November. Your first $99 monthly renewal is 36 days after signup, then monthly until canceled. Cancel renewal anytime through Manage membership.
November 11 & 25 · 7:30–9:30 p.m. Central. Two-hour live group sessions. Invitations are sent privately to eligible members.
Full refund on request before the first scheduled Zoom session for your paid membership month starts. After that session begins, no refund or prorated refund for the second session. Refund & cancellation policy.
Build skills for a changing world of work
Give your ideas somewhere to go.
If you’re wondering how to stay useful, adaptable and ready for new opportunities as AI changes business, you’re welcome here. Invest in the ability to create something useful: a video, a marketing campaign, an agent or a workflow that solves a real problem.
Inside the AI Lab is where we open up our process. You’ll see how we make decisions, connect tools, test an idea and shape the output into something a client can understand and use.
Why we’re opening the LabKrystal & DJ Johnson · Your AI Lab hosts
We go first. Then we teach.
“When we decided to go all in with AI, we first had to learn the tools, put processes in place and figure out how to make them work together. We built, tested and learned through the work itself.
“From September to September, we estimate we did about $500,000 in business during that learning curve. Now, as we look toward 2027, we want to let you inside the way we think and build.”
— Krystal & DJ Johnson
This is the founders’ account of their own business experience, not a typical member result or an earnings guarantee. Your outcomes depend on your skills, effort, offer, clients and market demand.
Our approach
Idea → Architect → Build
01 / YOUR IDEA
Start with a real need.
Define the person you’re helping, the problem to solve and the deliverable that would be useful to them.
02 / THE AI ARCHITECT
Design the way forward.
Learn to give an AI agent a clear role as your architect: plan the steps, choose the inputs and help coordinate the tools.
03 / THE BUILD
Create and refine.
Follow the build, review the output and learn what it takes to package a deliverable for a client.
A practical example
A real estate video becomes a marketing package.
Start with a property and an audience. Develop the creative direction, script and footage plan. Build the video, then shape the supporting marketing: a headline, caption and call to action. The goal is a coherent deliverable you can show a real estate client—not simply a tour of a software screen.
The same process can be adapted to other industries and client needs.
More than a dozen ways to put AI to work.
Across future sessions, we’ll explore practical builds such as these. Topics rotate; these examples describe the range of the Lab, rather than a promise to cover everything in a single month.
Real estate promotional videos
Business commercial concepts
Short social video campaigns
Product demonstration scripts and videos
Client welcome videos
Social captions and content calendars
Lead magnet content
Landing page messaging
Email follow-up sequences
Industry-specific AI agents
Client intake workflows
Internal knowledge assistants
Agents working with other agents
Repeatable marketing automations
Learn how to connect the build to a client’s needs, explain its value and prepare an offer. Finding clients and earning income still takes your own work; no particular income or sale is promised.
What membership includes
Two live sessions a month
Join Krystal and DJ on the same Zoom with the member group. Watch the process and learn from the decisions behind the build.
Practical, rotating topics
AI tools, automation, agents, video creation and marketing workflows, with examples drawn from business needs.
A place to learn together
Open to the public. You don’t need to belong to SMB or SentrixPro, and there is no membership enrollment cap.
Included coaching access
Our team arranges included AI Lab access privately for eligible current executive private-coaching clients. Eligibility is confirmed for each month, and invitations are sent individually.
If your included access has been confirmed, you do not need a separate subscription. This website does not activate included coaching access.
Simple billing. Easy cancellation.
Pay $99 now for November enrollment. The first recurring $99 charge is 36 days after signup, followed by $99 each month. For example, an October 26 signup renews December 1.
Stripe describes the delayed recurring portion as a trial. The initial November enrollment payment is still $99 today; this is not a free signup.
To cancel future renewals: email financetsalachleadership@gmail.com from the email you used to subscribe. You can also cancel immediately through Manage membership. No phone call or explanation is required.
Cancellation stops future renewal. Your access continues through your paid period; canceling renewal does not automatically refund a completed payment. For payment questions, contact financetsalachleadership@gmail.com or call 903-776-0359.
A full refund of that month’s membership payment is available when your request is received before the first scheduled live Zoom session for that paid membership month begins. Once the first scheduled live Zoom session for a paid membership month has begun, that month’s $99 membership payment is nonrefundable. There is no prorated refund for the second session, missed sessions or unused access. You may cancel future renewals at any time; cancellation does not refund a completed payment, and access continues through your paid period.
Each session has its own Zoom meeting. Invitations are sent privately after paid membership or approved coaching eligibility for that month is confirmed. Meeting links are never posted on the public site or Facebook community. Community membership alone does not grant access to the Zoom sessions.
When are the November sessions?
Our November sessions are Wednesday, November 11, and Wednesday, November 25, 2026, from 7:30–9:30 p.m. Central Time (8:30–10:30 p.m. Eastern). Each is a separate two-hour live group session. Members receive private invitations after eligibility is verified.
Is this individual coaching?
This membership provides shared live group masterclasses. Everyone attends the same session. Executive private coaching is a separate service.
Do I have to be an AI expert?
No. Bring curiosity and a willingness to practice. We explain our decisions and show the process, so you can start building your own understanding.
Are software subscriptions included?
The $99 membership covers the live group sessions. Separate software accounts, subscriptions or usage credits for your own projects are not included. Some builds may use paid third-party tools.
Will I earn what you earned?
No income level is promised. Our story describes our own experience. We teach a practical process; your results depend on your work, skill, clients and market conditions.
A closer look at the possibilities
See what you can learn to build.
Explore three real business websites and the lead generation techniques behind a useful visitor journey: a clear offer, strategic calls to action, thoughtful intake and follow-up. DJ will share techniques that connect the build to the next conversation. Bring your ideas into the Lab and learn how to put those pieces together for your business.
